Hi, I’m Bettina

( what they say )

She knows practically everyone in the industry and consistently finds a way to get you out of any jam.

Miguel de la Lama, AT&T

( how it works )

01

Build the relationship

We start with the problem you’re actually trying to solve. The long conversations are where the answer turns up.

02

Inspire what’s possible

We put traditional and next-gen methods in front of you, with the people already using them.

03

Match the right partner

One company for the whole scope, or four specialists. We stay on through production.

04

Cross-pollinate

A method proven on a stunt shows up in a social build. What one category learns, the next one gets.

( for bose )

( 01 )

Creators and real people, in every market

Blink · The Masses · Vert

( 02 )

Community moments people film and share

DVRG / Improv Everywhere · The Electric Factory

( 03 )

Color drops and product stills at volume

Rocket to the Moon + Darkside · BOL · MAkinÉ

( 04 )

Live performance series, shot like a show

Altered.LA · Vert · 1stAveMachine

( 05 )

Thousands of versions, every one on brand

MOOCO · MAkinÉ AI Lab

( 06 )

A sound that’s unmistakably Bose

SoStereo

( what we represent )

( 01 )

Craft

Directors, photographers, animators, post and music for the work that has to hold up.

( 02 )

Lean

Small crews and real people, high output, built to run all year.

( 03 )

Experience

Activations, stunts and installations people walk into.

( 04 )

Digital solutions

Games and interactive builds people spend minutes in.

( directors for bose )

Ben Solomon ↗

afterhrs. · Nike x Wu-Tang Clan

Music and culture: a film built around nearly a million live bees, starring The RZA, narrated by Raekwon.

Kai Regan ↗

afterhrs. · Icy Hot PRO

Athletes as heroes: Shaq, Rose Lavelle, Darren Waller and Sloane Stephens dropped into VFX worlds of ice and heat.

Felipe Cazou ↗

Not Normal · Victoria

Made for the feed: “How to Tostada” turns a beer into a recipe-style vertical people actually watch.

David Ebert ↗

1stAveMachine · Hilton

“The Ad You Stay In”: a 10-minute comedy made for TikTok, built to be watched to the end. 35M views.

( a director for bose ) afterhrs.

( vert · directors for bose )

Artist portraits

Martin Seipel

Buchanan’s × Rauw Alejandro

Watch the spot ↗

Rauw Alejandro’s longtime creative director: he gets artists to open up and keeps it premium. He shot Rauw’s “Besito en la Frente” for Apple entirely on iPhone.

More: Apple · Besito en la Frente ↗ · Red Bull · A Trip to Puerto Rico ↗ · Cosa Nuestra ↗ · Déjame Entrar ↗

Creator portraits

Edy Recendez

TikTok Go · Bernice

Watch the spot ↗

Social first. His TikTok Go series puts real creators at the center, talking to camera in their own rhythm. That’s the APT B interview, rebuilt for the phone.

More: TikTok Go · Courtney ↗ · TikTok Go · Haley ↗

Comedy / lifestyle

Lanre Danmola

Lawry’s × Wiz Khalifa · Brand Story

Watch the spot ↗

Finds the personality. Lighter, funnier artist bits, like the questionnaire or the house party, that play like the artist’s own posts.

More: Lawry’s × Wiz Khalifa · Mother’s Day ↗ · McDonald’s · Spilling ↗

( lean · social first )

( 01 )

Real people, in their own world

Runners, hikers and listeners filmed where they are, with remote direction across many markets at once.

( 02 )

Creators, not influencers

YouTube-level makers matched to the brand, with a director keeping every piece in Bose’s look.

( 03 )

Always on, every version

One shoot becomes a month of posts: cutdowns, color drops and language versions, all on brand.

( 04 )

Music moments, cut vertical

Performance sessions in the spirit of APT B, with directors who have shot artists, planned for 9:16 from the start.

( lean · real people )

Founded by photojournalists

Blink

Real stories shot by small local crews worldwide, with production and post run from one place.

Stories: a docu background, styled to the brand. OpenTable’s editorial films with real diners.

Creators: people doing some of the best work on YouTube, like Capital One’s Bank Guy, plus a multi-year run with Chime across social and TV.

Product: now growing stylized tech product work with Google Retail.

Humans on demand

The Masses

They find and film real people anywhere, and a director runs the shoot remotely.

Find: their own platform geolocates real people, stories, fans and nano creators by market and interest.

Film: MASSES EYE lets the director hold framing and light from afar, with a local videographer or no crew at all.

Proof: for Motorola, hundreds of stories sourced, 12 people chosen across 9 countries, 12 two-minute films for YouTube.

( 03 ) experience

1stAveMachine + SGX

Live action, social, installations and creative tech under one roof, with 40+ directors. SGX, their experience and tech branch in New York and Madrid, brings the data, automation and AI.

Google · Conway’s Arcade: speak a game, Gemini builds it. Fast Company Innovation by Design 2026

OK Go · 27 robotic arms, Cannes Silver Lion · Kodak · Memory Observatory at SXSW

TikTok × UEFA EURO 2020 · Ed Sheeran live, 5.5M viewers · CMR M-1 · an AI movie camera

DVRG / Improv Everywhere

Stunts and live moments that turn public space into culture: permits, casting and choreography handled, built to be filmed on phones and written up by the press.

Netflix · The Umbrella Academy over Times Square

Target · The Giant Boombox

Johnnie Walker · Squid Game in Times Square

( 04 ) digital solutions

Merci-Michel

A French studio for branded games, gamified launches and product customisers, mostly for luxury and lifestyle: Hermès, Cartier, Louis Vuitton, Dior, Lacoste, Red Bull, Google.

Cartier · The Fabulous Journey, 7’06” average play

Lacoste · 4.4K polos designed by fans in two weeks

Miu Miu · Mullywood · Kenzo · Shopping League

The Electric Factory

A creative technology studio for AR, AI and computer vision, web games and OOH tech, built and shipped fast. Netflix, Meta, Uber, Snap, McDonald’s.

Joby Aviation × Uber · Super Bowl AR

Griselda · an AI billboard that spots police cars

Carvana · Tap Tap Sold · Meta · Chop & Drop

( branded entertainment )

Why now

In June, Bose launched Bose Studios: music, film, TV, digital and live, made to move past campaign-driven marketing. Brave Art makes exactly that kind of work.

( brave art · the slate )

( brave art × upworthy )

What we’re looking for

A brand woven into the story, not stuck on it. For Bose: the sound of starting again, from the 5am training runs to the roar at the finish line.

On Upworthy

Their branded work: L’Oréal Paris “Women of Worth” drove 70M+ impressions and a 295% lift in seeing L’Oréal as a brand that cares about women.

( bose × sostereo )

1

Brand immersion

Existing equity and the category opportunity

2

Planning

Sonic strategy and a creative brief

3

Creative exploration

An anthem and signature territories

4

Delivery

Masters, adaptations and a usage toolkit

5

Launch

Rollout and ongoing evolution

Core deliverables: sonic logo · brand anthem · global sonic brand guide

Watch the 5-step process (2:10)

( the work )

( 01 ) Motorola

Twelve two-minute films in 12 countries for around $150,000. All 12 markets kept, and nobody got on a plane.

( 02 ) Coca-Cola

Marshmello, live on Twitch, through seven missions the fans steered in real time. Broadcast to millions with no second take.

( 03 ) A media agency

About to bid nine companies across activation, technology and social. 1stAveMachine took the whole scope.

( 04 ) Carvana

Asked for a million personalised videos. 1stAveMachine delivered 1,345,948.

( who you’ll talk to )

Bettina Abascal

Founder. Agency side at Y&R, then a production company, then 23 years running Momentum. Círculo Creativo Hall of Fame, 2025.

Natalie Osma

Production Director. 30 years producing movies, documentaries, commercials and music videos for Disney, Amazon Studios, Hulu and Netflix.

Juanita Lopez

Strategy & Growth Director. Five years matching briefs to partners at Momentum, so she knows what every company on the roster does best and who to call first.

( let’s talk )